"If you can't accept losing, you can't win" Vince Lombardi
Every quote we make does not turn into an order, and there are a variety of reasons for this. For a customer with legacy NetApp equipment that is looking to extend the life of his product we win the majority of the business we quote. The reason we win the business is that we understand that the customer is honestly trying to get the best return on investment on his current Network Appliance storage investment, and we can show the customer that by using our service and support he can save a substantial amount of money and maintain his High Availability equipment.
Maintaining High Availability equipment at a reasonable price allows our customers to spend their scant budget dollars on staff, and as many customers of ours recognize, a highly skilled staff can provide an organization with many more benefits than a brand new box does. No matter how polished the sales pitch is.