NetApp and HP are after the same market segment. The SMB market.
Hewlett-Packard has a major crush on the small and medium-sized business market and has announced a new model in its All-in-One Storage line and shuffled some executives to help prove it.
HP's latest move in the love-pentagon is the addition of the HP StorageWorks 1200. The 2U system is the densest chassis offered in the StorageWorks line with 12 drive bays holding up to 9TBs of SATA drives or 3.6TBs of SAS drives. The box starts at $8,759 for 3TB and runs on Microsoft Windows Storage Server 2003 R2.
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The new data storage system joins StorageWorks AIO400 and 600, which have 1TB and 1.5TBs capacity respectively and debuted at around $5,000.
I think I will bet on HP to win this battle, as even NetApp's storevault resellers admit there is a problem with NetApp's marketing.
Urso said. "When I talk to small businesses, they know EMC and Dell, but not NetApp."
I think HP knows a lot more about selling high volume, commodity profit items then NetApp does. Ultimately , the storage marketplace will decide.