Thursday, March 17, 2011

Our Customers are right!

Over the last few weeks we have been working with a few international Fortune 500 customers on their NetApp service and support quotes. Now that we have our Australian operations set up we can provide these companies with affordable support around the world, and they are quickly recognizing how much they can save on their NetApp support by switching to Zerowait hardware support program.

What we are hearing is that a lot of companies are shocked at the cost of continuing support and the license fees that NetApp is charging them, and they no longer see the value. Most Storage is not primary storage, and while not everyone is embracing storage tiering , almost everyone recognizes that keeping Petabytes of archive storage on primary storage arrays is very expensive, and data migrations are not easy. But at some budgetary inflection point even the Fortune 500 companies are realizing it is time to change the paradigm. NetApp used to market itself as a disruptive technology, and their NAS solutions did change things quite a bit. But now many of our customers have over 100 filers, and they are feeling budgetary disruptions at renewal and upgrade time.

Our SimplStor is an evolutionary storage solution, based on best of breed commercial hardware. There is nothing disruptive about SimplStor except that we have driven down the price point to make storage affordable to our customers. Our customers need affordable storage that can grow to a Petabyte and beyond, and we provided them the solution they asked for.

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