Friday, May 18, 2012

Making a difference


This week we had a conference call with an old customer that has moved on to a new company and  he told his new team about Zerowait and the outstanding service and support we provide to our NetApp  support customers. Suddenly there is a need for additional storage, and budget is tight at his new company so he recommended that it was time to call Zerowait.  Our  customer recognizes that high availability storage can provide years of service beyond the OEM’s End of Life, when you have a reliable service and support organization like Zerowait in your court.  The conversation went well, and it looks like we have added another customer to our list.

Building a global service company that provides individual attention to all of our customers has taken a long time, and the foundation of this company is a great staff that provides honest and dependable service and support that our global customers require.   Folks often ask me how we built a global company and found the business niche.  The truth is that it was our customers who asked us to help them, and by helping folks and treating them right the business grew one step at a time.  Our customers suggested that we build and productize our SimplStor product line. We did, and it is growing steadily in the Energy and Video FX market sectors.

 We spoke to many people before we opened up in Europe and we were told that it was nearly impossible to run our type of company there.  We have been in Europe since 2006, and it is a great place to have a business.  When our customers asked us to open up in Australia, we were told by many people that it was too far away and you can’t be successful there.  Our Australian business has grown nicely and we are working on expansion in the region now.  

A small business can make a big difference in the world but you need to keep a positive outlook.  As Mark Twain said “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you can become great.”  At the end of the month we are having our first Global Sales Conference in Dallas, TX. At the same time some of our customers will be in a training class during the conference. The class was scheduled at the suggestion of our customers.

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