Monday, December 22, 2014

Peak Performance

The end of the year is a time for reflection on this year’s events and planning for next year’s business opportunities. Our customers faced a lot of challenges this year and so did we as the economy changed, the internet faced new challenges and new regulations took effect.

 As the economies of Australia, Canada, Europe, New Zealand, and the USA changed this year our business changed to meet the demands of companies and governments with tighter budgets and growing storage requirements. To meet the demand many of our old and new customers wanted to expand their legacy NetApp infrastructures. With tight budgets they needed a partner who would work with them to provide cost effective solutions for NetApp equipment and support, and Zerowait’s business grew to meet these needs.  On the operations side, we had to work with a new bank that specialized in foreign currency exchange to meet the needs of one of our customers with many international divisions. The bank we have been using for two decades was unable to help us because of new Dodd Frank regulations.  Interestingly, the new bank we are using offers better credit card processing rates than our old processor, so while Zerowait experienced some unexpected consequences because of the new regulations, our new banking partner had a better credit card solution which was an unexpected benefit. 

 Our customers around the world depend on the internet for their business success and so does Zerowait. We all recognize that all business is now global and our partnerships span the world. The issues of cyber liability and data breach raised their heads this year and the changing insurance landscape and vulnerabilities that corporate networks face have caused everyone to take another look at the centralization of storage in corporate networks and the security of on line data. As storage grows with the expansion of the internet of things, every company needs to have a business continuity plan that includes strategy for data access to critical files like accounting and operations if their network is breached. Perhaps silos and private cloud still have their place in modern storage architecture.

Just like the banking challenge we faced in 2014 led us to a better solution in another part of our business, we expect that many of the challenges in 2015 will also bring innovative solutions for our customers willing to look outside the box to solve their problems. We look forward to working with you to make 2015 a success

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